网易招聘:Community Development-市场与渠道中心-市场-市场营销类-国外本科5-10年

2022/04/21 job 共 1756 字,约 6 分钟

点击应聘 投递简历就有面试机会 -> Community Development-市场与渠道中心

  • **学历要求: **本科
  • **工作年限: **5-10年
  • **所属部门: **市场与渠道中心-GM1-营销三组
  • **工作城市: **国外
  • **发布日期: **2022-04-21

职位描述

  • 指导和管理网易游戏旗下产品的海外社区运营团队,提升团队能力

  • 制定整体的社交媒体运营、海外玩家沟通和用户内容创作策略,规划和管理预算

  • 基于行业和营销洞察,开拓新的社交媒体运营方法和渠道

  • 负责社交媒体日常运营和工作计划管理,完成项目愿景

  • 与网易游戏品牌营销团队高效协同,建立统一的品牌印象

  • 作为游戏面向玩家的窗口,展现专业、积极和理解玩家的形象,与玩家良好交流

  • Manage the global community team of a NetEase game product

  • Develop overall social media marketing, player relations and original content strategy.

  • Track programs budgets and oversee overall social media and original content budget.

  • Evaluate and lead innovation across platforms and channels, leveraging critical industry insights.

  • Oversee channel prioritization, PDCA, momentum plans to ensure progress toward overall program goals.

  • Partner with Global Brand Marketing teams to ensure brand consistency.

  • Maintain and optimize NetEase’s social media and original content playbook, brand voice and guidelines.

  • Works within strategic communications and other internal.

  • departments to ensure cohesion, create synergies and streamline processes.

职位要求

  • 5年以上在互联网、游戏或与娱乐行业的公关、社交媒体营销经验

  • 2年以上社交媒体和用户沟通经验,需要有同时管理多个社交媒体平台的案例

  • 优秀的英文写作与沟通技巧、项目管理能力和团队管理经验

  • 良好的判断力和应变力,能高质量处理敏感或紧急事件

  • 能与国际化团队远程交流、协同办公,以实现共同目标

  • 在公关、市场营销、新闻或其他相关领域获得本科以上学历者优先

  • A deep understanding of NetEase’s core values and vision.

  • 5 or more years of PR, social, digital marketing experience in games, tech and/or entertainment industry.

  • 2 or more years of social media and content marketing focused program oversight.

  • Clever writing and speaking skills in English, excellent communication and project management skills.

  • Team management experience and ability to lead and inspire a team of direct reports in a collaborative manner.

  • Good judgment in navigating and resolving sensitive situations online.

  • Ability to work with remote/international teams to meet joint goals.

  • Bachelor’s degree in Public Relations, Marketing, Journalism, a related field, or equivalent.

点击应聘 投递简历就有面试机会 -> Community Development-市场与渠道中心

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